Link building strategies that work in 2023

Over the years, Link Building is the guidance on getting your content to rank high in search results has altered. Google, the world’s leading search engine, often makes changes to its algorithms, which means content marketers must adapt their own strategies

These updates made by Google can often cause site a site to fail. By significantly changing ranking signals, some sites can lose a large portion of their traffic overnight, and regaining that traffic can seem impossible.

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But one SEO best practice used since the early days of online search engines that have proven reliable is link building. Google and other search engines judge high-quality inbound links as a positive ranking factor.

However, when it comes to link building many people attempt shortcuts by using methods that are not considered best practices. Blackhat link-building strategies are almost certain to get your site penalized, as is purchasing large amounts of backlinks from doubtful websites. The 2023 link-building strategies don’t involve those strategies.

What is link building?

Link building is the name for the process where a landing page on your website has a hyperlink on another website. When someone clicks the link on the other website, they’ll arrive on your landing page. The purpose is to improve search engine visibility.

There are various ways to get these backlinks; for example, a website can naturally link to your homepage or a post on your blog because they found your content interesting. Another way is to plan strategies targeting other websites in your niche area, reaching out to them to gain new backlinks.

Why is link-building important for improving search rankings?

It’s important here to understand how Google has changed online searching. Previously, older search engines like Alta Vista were ranking websites solely on their webpage’s content. Google altered this with its PageRank Algorithm which also ranked how many users linked to a particular page.

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Google sees inbound links as a way to gauge content quality by assuming that a lot of people link to the content. Then they are finding it relevant. Thus, others who search for a similar query will likely see results that have plenty of backlinks.

Google has further refined this over time to reward the quality of the backlinks, rather than the quantity. So, even with a million inbound links from dodgy websites with low domain authority scores, your rankings won’t be helped. However, with even just a few links from high-quality websites relevant to your niche, your content will be raised higher up the rankings.

Best link-building strategies in 2023 to follow

1. Create helpful visual assets

One great way to get inbound links is by making sure your content is providing value. Those coming across your content and finding it useful will likely link back to it, especially if it’s going to be of use to their audience.

Infographics, charts, diagrams, and other visual assets are usually successful. As they help get the message across easier than a long blog post. This tactic successfully doubles the exposure because as well as links back to your website. They will also likely share the visual assets you have created on their websites.

2. Post guest blogs on relevant websites

Although this is one of the oldest and most successful link-building strategies. Today it doesn’t work in quite the same way as it did previously. Google can detect large-scale link-building campaigns by copying/pasting guest blog content, and your website can be penalized.

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What is needed instead is to approach the websites where your content can provide real value. If they agree to feature your guest post, you can then create high-quality content unique to that site. A link naturally placed in a post has a much higher chance of achieving what you want

3. Don’t forget about internal link building

Many tend to forget that link-building efforts shouldn’t be focused only on inbound links. Internal linking (linking to your own content) is just as important for SEO. The great thing is that internal linking is completely within your control, allowing you to get the most from its potential.

These internal links are a good way for Google to understand your content and rank it appropriately. Internal links allow the algorithm to discover your new high-quality content. They can also be used to send traffic to your website’s most important pages.

4. Leverage Reddit for inbound link building

Reddit has something that interests almost everyone, whatever your niche is. Reddit probably has a subreddit and community on it already. This provides a great opportunity to grow the reach of your inbound link-building efforts.

It’s vital to realize that Reddit users won’t appreciate you spamming their subreddits with links constantly. Your strategy should always be focused on adding value to that subreddit through content and building a good reputation over time, so eventually, when you do share links, they will be appreciated.

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5. Write testimonials and reviews

If people consider you to be an important authority in your niche, you can use the occasion to gain some valuable links for your website.

If you’re working with partners and organizations that provide services vital for your brand. Reach out to them, asking if they would like you to give a testimonial or review of their product. It’s possible that a leader they’ll want to attract more customers by having your endorsement on their website. And the testimonial or review you create can include a backlink to your website.

Link building isn’t dead, it just requires more diligence

Don’t give up on this process just because it can be tedious and not as easy as it once was; there’s still fantastic value to be gained from a well-planned link-building campaign.

Create a link-building campaign with care and thoroughness and you’ll begin to see results eventually. As the links keep coming, you’ll see your content rankings begin to improve in the search results.